CRAFT Holiday Survival Guide: Why Every Hemp Retailer Needs Training Before the Holiday Rush

Ganja Souls
2 days ago
2 min read

The holidays are here — and this year, they bring more than just heavy foot traffic.

Across Texas, we’re already seeing surprise inspections, increased enforcement, and a renewed push for stricter federal oversight. If SB 3 taught us anything, it’s this:

We survive when we’re prepared — and when we stand together.

With a federal ban looming and Governor Abbott directing increased surveillance on smoke shops and hemp retailers, this holiday season is not the time to “wing it.”

It’s the time to train your team and protect your business.

Why Retailers Need a Holiday Survival Strategy

Holiday shoppers bring:

Higher transaction volume
More first-time customers
More product questions
More opportunities for mistakes

And regulators know this.They also know this is when retailers are the most vulnerable.

Every store needs a trained staff that understands:

Age restrictions
Basic compliance
Product categories
COA transparency
Safe sales practices
What to do during an inspection

But those skills aren’t automatic — they must be taught.

Why CRAFT Training Matters Right Now

The THC Handler’s Certificate was built for moments like this.

It’s fast, it’s clear, and it gives your team the exact knowledge they need to stay compliant, confident, and inspection-ready — without overwhelming them.

Because here’s the truth:

One untrained employee can cost you everything.One trained employee can protect your entire business.

This Holiday Season, Don’t Take Chances

We have enough working against our industry.

We don’t need untrained staff making preventable mistakes.

If we want to keep hemp legal and thriving, we must show regulators and lawmakers that we take standards seriously — not because they force us to, but because we choose to.