Jay Maguire

Kratom has moved from fringe issue to legislative target. Retailers should prepare now as enforcement tolerance shrinks and compliance expectations rise.

On February 6, 2026, the Texas Register published a notice that quietly, but materially, affects every business operating in the Texas hemp marketplace. The Texas Department of State Health Services (DSHS) has extended the emergency rules governing consumable hemp products. Those rules will now remain in force through March 30, 2026 . Nothing new was added. Nothing was finalized. That fact is the point. By extending temporary authority rather than adopting permanent rules, the State preserves...

Texans don’t want bans—they want boundaries. CRAFT Strategies is leading the effort to bring order, safety, and accountability to Texas hemp through verified self-regulation. Our framework for 21+ certification, product verification, and transparent auditing proves that responsible retailers can protect youth, build trust, and keep Texas hemp strong without another ban.